A team designed for distribution at scale

LiquidCars brings together founders, operators and investors who have built, scaled and governed complex distribution infrastructures in markets where misaligned incentives blocked growth.

This is not a product-driven team. It is a distribution team — shaped by real-world constraints, asymmetric risk, and the need for neutral systems that enable multiple parties to work together without losing control.

Investors and advisors contribute strategic perspective while remaining independent from LiquidCars’ operational and commercial decisions.

Gael Arhan

Founder & CEO

Gael designs neutral distribution infrastructures in markets where asymmetric incentives prevent scale. His work focuses on aligning technology, governance and economics so multiple participants can collaborate without losing control over their business.

After working across industries where digital distribution conflicts had to be resolved to enable growth, Gael has consistently focused on the same challenge: turning fragmented, negotiation-driven models into shared systems that make transactions economically viable at scale.

At LiquidCars, he leads the design of a neutral Global Distribution System for used-car remarketing — not as a marketplace or intermediary, but as a shared infrastructure that allows dealers, marketplaces and service providers to operate CPA transactions with trust, predictability and reduced risk.

Markets often don’t struggle because of lack of demand, but because distribution incentives break. LiquidCars exists to fix that conflict.

Gerardo Cabañas

Advisor - Marketplaces Strategy & Adoption

Gerardo is a reference leader of the used cars inline market in Spain. He was founder of Autoscout24 and CEO at coches.com. He also held the presidency of Ganvam. At LiquidCars, Gerardo focuses on adoption, ensuring that competitive balance is structurally enforced to protect all participant’s interests.

Shared infrastructure only works when no participant feels it favors another.

Nicolas Cantaert

Investor - Automotive Marketplaces

Nicolas played a formative role in the development of automotive marketplaces in Spain, contributing to the growth and consolidation of platforms such as Sumauto and Autocasion. He brings long-term perspective as an investor in automotive marketplaces, shaped by decades of observing how classified models evolve as markets mature.

Market evolution stalls when distribution models can no longer meet modern expectations around trust and coordination. Unlocking growth requires fixing that problem first.

Eduardo del Riego

Lead Investor

Eduardo del Riego is a distinguished CEO and serial entrepreneur with a career defined by massive scale and institutional truth. As a premier leader in the Fintech and Logistic sectors, he has cultivated elite relationships with Wall Street, successfully securing over 400 M USD in capital from world-class institutional backers such a Blackstone Grotw and Insight Partners.

He and his partners are leading investors active across multiple sectors, with a strong concentration in finance and technology. Through different investment vehicles, they have the capacity to deploy and manage more than USD 1 billion for strategic acquisitions and long-term investments, partnering with management teams to support growth, innovation, and scale.

Markets don’t scale when trust and risk are managed case by case. They scale when those elements are designed into the transaction layer — which is exactly what LiquidCars is doing.

Frédéric Cantaert

Investor - Dealer Dynamics

Frédéric played a formative role in the development of automotive marketplaces in Spain, contributing to the growth and consolidation of platforms such as Sumauto and AutoScout24.. He brings long-term investor perspective grounded in close, historical interaction with dealer networks and their evolving distribution needs.

Margins don’t improve through negotiation alone. They improve when standards and cost efficiency make scale possible across the value chain.

Gonzalo Guillén

Advisor - Revenue Management

Gonzalo is the head of Distribution at LATAM airlines, the largest airline group in Latin America. He is a former Manager of Revenue Management Systems at Iberia LAE. He provides a unique combination of business acumen in complex distribution scenarios and the proper understanding of how technology can be implemented to cope with challenging operational demands.

Javier Gallego

Advisor - Payments & Settlements

Javier held top leadership positions for Aviation, Travel and Payments in international organizations such as IATA, PayCargo and Duffel. His area of expertise covers operations and settlement services for large scale corporations.

Juan Antonio Navarro

Advisor - Distribution Technology

Juan Antonio is the CEO of biztribution - a specialized tech provider for airline distribution -, and the former Head of e-Commerce, Head of Internet & Technology divisions at Amadeus. His expertise lies in trading with combining highly complex business demands with performance requirements. At scale.

Alistair Forbes

Advisor - Distribution Infrastructure

Alistair is a seasoned technology executive and consultant specialized in travel and airline industries. He is a former Digital Management Director at LSG Sky Chefs, Industry Solutions Manager at Amadeus and worked as a Industry Solutions Consultant for Lufthansa. Alistair provides leadership and best practices in cloud computing.